LaSalle is an American company that was formed in 1969 for the purpose of selling the largest frozen food category. LaSalle business model is based upon a “top down’ strategy of controlling vertically integrated profit margin via sales of licensed / branded ice cream products first, followed by add on acquisitions of strategic brands the frozen categories.

LaSalle sees a dynamic market taking its rightful place in the global market, where the halal ice cream industry is on equal footing with the world’s best products; where Halal ingenuity will be showcased through our ice cream company.